Mannonen attributes the slump to no free (or lite) version being offered, not being able to download the game over the air thanks to Apple's 10MB limit, and the steep learning curve involved when working with Apple over update submissions. Mannonen found himself asking Is it really worth the trouble? Mannonen also spoke of the importance of developing a community around the game, having attracted considerable buzz around Minigore on forums such as Touch Arcade (which had more than 150,000 views on 3,500 posts pre-launch.Īfter initially strong sales though, Minigore slumped from selling 10,000 copies on the first day of sale to selling just 300 a day. But the figures speak for themselves Minigore has sold 250,000 copies, was the number 1 in all paid apps in five countries, and has been the top 20 in all paid apps in 20 countries. Rather unusually for an iPhone title, Minigore's price has gone up over time.

He said that the game benfited from viral marketing, suggesting that 20 percent more marketing might result in 2,000 percent more sales. Mannonen then went on to talk about the marketing of Minigore, Mountain Sheep's first game for iPhone. It's a lesson he learned early on, as Mountain Sheep's previous title Super Hind for PSP sold as many as Minigore managed in its first weekend on sale - 20,000 units. Mannonen started by suggesting that in independent developers, ∼raftsmenship is even more important than making money. The first afternoon session of Mobile Games Forum saw Jouni Mannonen, executive producer of Mountain Sheep recounting the development history of iPhone blaster Minigore, which he described as a small game for iPhone from a very small studio.

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